Become an Affiliate

Join the Sun Play affiliate programme and partner with us to grow your revenue. We welcome publishers, streamers, affiliates and marketing partners who want a straightforward way to monetise quality traffic. We keep the process practical, transparent and built for long-term collaboration.

Programme purpose

Our affiliate programme exists to build mutually beneficial relationships. We want to help partners convert and retain players through clear commercial terms and reliable tracking, while giving us responsible distribution of our UK-facing casino offering. We focus on measurable performance and straightforward reporting so both sides can plan with confidence.

Partnership benefits

Our partners get access to a range of promotional assets and ongoing support to help campaigns perform. Benefits include a flexible commercial model, dedicated affiliate management, promotional calendars and creative materials optimised for desktop and mobile. We aim to make it simple to test and scale campaigns with practical guidance from our team.

Commission structure

We offer a variety of commission models to suit different partner types and traffic sources. Options include revenue-share, CPA and hybrid arrangements, with terms agreed during sign-up. Specific rates and qualification criteria are discussed directly with new partners so we can match the model to your operations and audience.

Tracking and reporting

Transparency is central to our approach. Partners receive access to a reporting portal that summarises clicks, conversions and player value. We provide clear tracking links and conversion logs so you can monitor performance and reconcile activity independently. If you need tailored reports, our affiliate team will work with you to supply them.

Marketing tools and support

We supply a ready-made toolkit to get campaigns live quickly. This includes banners, landing pages, tracking links and creative packs sized for common ad formats. Our affiliate managers can advise on optimisation, suggest A/B tests and supply seasonal assets aligned with our promotion calendar. We also support influencers and streamers with bespoke creative where appropriate.

Long-term cooperation

We aim to build sustainable, predictable partnerships. That means clear agreements, responsive account management and a straightforward payments process. As your programme grows, we’re open to revisiting terms to reflect performance and shared goals. For partners ready to commit, SunPlay will act as a practical commercial ally focused on steady growth.